The Ministry of MSME and the Department for Promotion of Industry and Internal Trade (DPIIT) have signed a Memorandum of Understanding (MoU) aimed at taking India’s GI products global.
The initiative is expected to strengthen the global recognition and commercialization of products that carry a Geographical Indication (GI) tag, while creating wider market opportunities for Indian artisans, MSMEs and traditional businesses.
Bharat GI Banner to Promote Indian GI Products
As part of the initiative, the ‘Bharat GI’ banner will be used to promote India’s GI products in global markets.
The branding initiative is designed to highlight the unique identity and heritage associated with Indian GI products and help them gain greater visibility among consumers and buyers worldwide.
GI Products to Get Wider Market Access
The initiative will focus on improving market access for GI products through digital commerce platforms, including ONDC and Government e-Marketplace (GeM).
Greater access to these platforms can help artisans, small businesses and traditional enterprises connect with more customers and buyers.
Boost for Artisans and MSMEs
The collaboration between the MSME Ministry and DPIIT is expected to provide new opportunities for artisans and MSMEs involved in producing traditional and region-specific products.
By connecting Indian GI products with wider domestic and international markets, the initiative aims to support commercialization while preserving India’s rich cultural and traditional heritage.
India’s GI Products Eye Global Markets
India has a wide range of products associated with specific regions, communities and traditional production methods. The new initiative aims to give these products stronger visibility under a unified Bharat GI identity.
The move could create new opportunities for MSMEs, artisans and traditional businesses to expand their customer base and explore global markets.
🔑 Why This Matters for MSMEs
The initiative can benefit MSMEs and artisans through:
- Wider market access for GI products
- Greater global visibility
- Digital commerce opportunities
- Promotion through ONDC and GeM
- Better opportunities for traditional businesses
- Stronger recognition of Indian products
- Potential expansion into international markets
🟢 Key Takeaway
The MSME Ministry-DPIIT MoU marks a significant step towards taking GI products global. With the promotion of the Bharat GI banner and greater use of platforms such as ONDC and GeM, Indian artisans, MSMEs and traditional businesses could gain access to wider markets and new commercial opportunities.
