January 4, 2026 Summary: The Open Network for Digital Commerce (ONDC) has enabled thousands of local MSMEs to become “Micro-Multinationals.” By integrating with global e-commerce rails, a small toy maker in Channapatna can now sell directly to customers in Europe. Analysts predict that ONDC will democratize the digital market, breaking the monopoly of large e-marketplaces by late 2026.
The Rise of ‘Micro-Multinationals’: Small Units Scaling Globally via ONDC
